Four steps, about thirty seconds, and it works on any beer anyone hands you. Most of what you will notice does not arrive until after you have swallowed.
F3.1.1 Look, then smell
The first two steps take about ten seconds between them, and one of them is less useful than it feels.
- Look at it. Five seconds, no more.
- Smell it. One normal sniff, nose actually inside the glass.
- Take a mouthful and let it cover your whole mouth.
- Swallow, then breathe out through your nose and wait.
That is the drill. It is the same four steps every time, which is the point. A sequence you always run gives you something to compare against. A different approach every time gives you nothing.
Looking tells you less than it feels like it does
| What you can see | What it genuinely tells you | What it does not tell you |
|---|
| Colour | Whether any grain was roasted, so whether to expect coffee, cocoa or dark bread | Strength, bitterness or weight |
| Clarity | Sometimes a deliberate choice, sometimes just cold beer. Wheat beers and hazy IPAs are cloudy on purpose | Whether anything is wrong with it |
| The head, and how fast it falls | Partly the beer, and heavily the glass. Any trace of grease or fat flattens foam | Quality. A big head is not a good sign on its own |
| Lacing, the rings foam leaves behind | That the glass was clean and the foam held together | Anything about how it will taste |
Look, note it, move on. The next two steps carry far more information.
Covered in Module F1, What beer isWhy colour is not strength. Colour comes from how hard the grain was roasted. Guinness Draught is black and 4.2%, which is weaker than a Budweiser.
Your eyes do not just report. They vote.In 2001 a team at the University of Bordeaux gave 54 wine students two glasses to describe. Both held the same white wine. One had been dyed red with a tasteless dye. The students described the red one using red wine words, and did not notice they were describing the same liquid twice.
That study is Morrot, Brochet and Dubourdieu, and it is about wine, but the mechanism is not about wine. Colour changes what your nose reports. So look at the beer, then set what you saw aside before you smell it. If you want to know how strong the effect is on you, get someone to hand you a glass without saying what is in it.
One sniff, and put your nose inside the glass
Hold the glass under your nose so the rim sits between your eyebrows and your top lip. Then take one ordinary sniff, the kind you would use on a carton of milk. That is it.
The reason it is one sniff and not six is measured. David Laing tested this in 1983 and found that a single natural sniff gives as much information about what is there and how strong it is as seven or more sniffs do. The average natural sniff lasts about 0.4 seconds. Sniffing harder and longer does not add anything, and it starts to tire the nose out.
The one honest exception is complicated smells. When several things are mixed together, a few more sniffs can help. A beer is a mixture, so two or three sniffs is reasonable. Thirty seconds of hard inhaling is not.
You do not need to swirl beerSwirling works on wine because wine is still. There is nothing else moving the smell out of the glass, so you have to do it yourself.
Beer has bubbles. Carbon dioxide is coming out of the liquid the whole time you are sitting there, and it carries the aromatic compounds up with it. The beer is already doing the work. Swirling mostly knocks the foam down. The exception is a beer that has gone flat and quiet, where a gentle turn of the glass does help.
Check yourself
- Put the four steps of the drill in order.
Answer: 1. Look at it for about five seconds 2. Smell it, nose inside the glass 3. Take a mouthful and let it cover your whole mouth 4. Swallow, breathe out through your nose, and wait
Look, smell, sip, swallow. The order matters for one reason above the others: smelling has to happen before drinking, because once you have a mouthful of beer your nose is busy with a different job. People who reverse those two lose the aroma step entirely and never notice.
- Sniffing harder and for longer gets more smell out of a glass.
Answer: False
False. Laing measured this in 1983 and found one natural sniff gives as much information about presence and intensity as seven or more. The belief is understandable, because effort usually helps. Here it does the opposite: long hard sniffing tires the nose out, and a tired nose reports less.
- Before you read on. How long does one ordinary natural sniff last?
Answer: 0.4seconds. Think about actually sniffing a carton of milk to check it. Time the movement in your head.
About 0.4 seconds, so under half a second. Most people guess one or two seconds, because a deliberate sniff feels like a slow thing when you imagine doing it. Your nose gets what it needs in a fraction of a second, which is exactly why the extra six sniffs add so little.
- You have drunk a third of the glass. Click where you look for lacing.
Answer: The inside of the glass above the beer
Lacing is the pattern of rings foam leaves on the glass wall as the level drops. It tells you the glass was properly clean and the foam held together. It is the most over-read thing in beer: people treat heavy lacing as proof of quality, and it is mostly proof of washing up.
- Which of these can you honestly read off the look of a beer?
Answer: Whether to expect roast flavours such as coffee or cocoa
Only the first. Dark colour means grain was roasted, and roasted grain tastes of roast, so that prediction holds up. Haze is the trap: a wheat beer and a hazy IPA are cloudy by design, an old lager might be cloudy by accident, and the glass looks the same either way. Strength and bitterness are invisible.
- What happened in the 2001 Bordeaux study where white wine was dyed red?
Answer: Students described the dyed glass in red wine words and did not notice it was the same wine
They described it as a red wine. The tempting answer is that trained people would see through it, because that is what training is supposed to buy. These were oenology students, so about as trained as a young taster gets, and the colour still steered their descriptions. Vision runs first and the rest of you follows it.
- One word for why a beer does not need swirling the way wine does.
Answer: bubbles
The bubbles. Carbon dioxide leaving the liquid carries aromatic compounds up to the surface continuously, so the glass is already delivering its own smell. Foam is the tempting answer and it is close, because foam is made of bubbles, but the head is the result rather than the mechanism.
- Sort what the head on a beer does and does not tell you.
Answer: The glass had no grease or fat on it goes in A fair reading · The foam is holding together rather than collapsing at once goes in A fair reading · The brewery is a good one goes in Reading too much into it · The beer will be full bodied goes in Reading too much into it · The beer is fresh goes in Reading too much into it
Foam is mostly a report on the glass and on the proteins in the beer. A trace of butter from a bar snack, or a rinse aid film, will flatten the head on a perfectly good beer. Freshness is the tempting one, because a tired beer often does look dull, but plenty of stale beer still foams happily.
- Where should the rim of the glass sit when you smell a beer?
Answer: Inside the glass, with the rim roughly between your top lip and your eyebrows
Nose inside the glass. Aromatic compounds spread out and thin fast in open air, so a glass held away from you delivers a fraction of what it holds. Holding it low feels more polite and more like what people do in films, and it throws most of the smell away.
- Heavy lacing down the side of the glass mostly tells you the glass was clean.
Answer: True
True. Lacing needs stable foam and a surface with no grease on it, and that is about all it reports. It gets treated as proof of quality because it is visible, persistent and easy to photograph. A dirty glass will strip lacing off an excellent beer, and the beer will still taste excellent.
F3.1.2 The sip, and the part after you swallow
Steps three and four. The fourth one is where nearly all of the flavour turns up.
Take a mouthful, not a sip
A polite little sip wets the front of your tongue and nothing else. Take enough to move around your whole mouth, hold it for two or three seconds, and let it touch everything.
You have somewhere between 2,000 and 5,000 taste buds, and they are not all on your tongue. There are buds on the roof of your mouth, along the sides, at the back, and down into your throat. A sip that only reaches the tip of your tongue misses most of them.
The tongue map is wrong, and it was always wrongThe diagram with sweet at the tip, salty and sour along the sides and bitter across the back was printed in school textbooks for most of a century. It is not a simplification. It is an error.
It came from a German paper by Dirk Hanig in 1901, which measured small differences in how sensitive each part of the tongue was. In 1942 Edwin Boring redrew those graphs for an American textbook, and later writers read the low points as meaning no sensation at all. Virginia Collings tested it properly in 1974 and found every taste is detectable everywhere on the tongue.
What this means at a bar: there is no point tipping a beer towards the back of your tongue to find the bitterness. Cover your whole mouth and the bitterness will find you.
Swallow, then breathe out through your nose
This is the step that changes how much you get out of a beer, and almost nobody does it on purpose.
There are two routes from a smell to your nose. Through your nostrils, which is what happens when you sniff the glass. And up the back of your throat from inside your mouth, which happens when you breathe out after swallowing. The researcher Paul Rozin put it as simply as it can be put: smelling in is one sense, smelling out is another.
The two do not even deliver the same result. Rozin trained people to recognise smells through the nostrils in 1982, then presented the same smells from inside the mouth, and their success rate dropped hard. So the smell of a beer in the glass and the flavour of the same beer in your mouth are genuinely two different experiences, and you have to collect them separately.
The instruction is short. Swallow. Close your mouth. Breathe out gently through your nose. Then wait about ten seconds and notice what is still there and what has gone.
Nobody has measured that 80% figureYou will hear that 80% of taste is really smell. Or 75%, or 90%, or 95%. All four numbers are in print, often in the same week.
Charles Spence traced them in 2015 and found they all lead back to one 1977 experiment with six trained panellists and two chemicals in water. That study found up to 80% of the "taste" vanished when the nose was blocked, for those two chemicals. It was never a measurement of food, or of beer, or of people in general.
The honest version keeps the direction and drops the number: smell does most of the work in flavour, for most things you eat and drink. Anyone quoting a percentage is quoting a rumour.
The direction is not in doubt, and beer research shows it directly. In 2022 a team gave people dry hopped beers to taste with and without nose clips, and how bitter the beer seemed changed depending on whether the aroma was getting through. Smell is not decoration sitting on top of taste. It edits the taste.
Two things that change what you can detect
Temperature. Cold suppresses what you perceive. When Barry Green and Susan Frankmann cooled the tongues of their volunteers from 36C, which is 97F, down to 20C, which is 68F, the sweetness of sugar dropped noticeably. Cooling the tongue mattered more than cooling the drink did. Separately, a colder liquid simply releases fewer aroma molecules into the air above it. A beer straight out of a very cold fridge is a quieter beer. Give it five minutes in the glass and taste it again.
The first mouthful. The first one lands in a mouth that has been tasting nothing but its own saliva, with nothing to compare against, and it is usually the coldest. Sensory panels do not judge anything on a first sample for those reasons. Neither should you. Take a second mouthful and make your decision on that one.
Covered in Module P3, Buying, keeping and servingWhat temperature beer should actually be served at. This class is about what temperature does to your perception. What each style should be poured at is a separate question with real numbers.
Worth rememberingLook, sniff, mouthful, breathe out.
Four steps in a fixed order. The first is quick and slightly untrustworthy. The second is one sniff. The third covers your whole mouth. The fourth is the one everybody forgets, and it is where the flavour actually arrives.
Sources: Spence, Just how much of what we taste derives from the sense of smell? Flavour 4:30, 2015 · Laing, Natural sniffing gives optimum odour perception for humans. Perception 12(2), 1983 · Green and Frankmann, The effect of cooling on the perception of carbohydrate and intensive sweeteners. Physiology and Behavior 43(4), 1988 · Morrot, Brochet and Dubourdieu, The color of odors. Brain and Language 79(2), 2001 · Wang and others, on aroma and perceived bitterness in dry hopped beer. Journal of the Science of Food and Agriculture 102(11), 2022
Check yourself
- Before you read on. Guess how many taste buds you have.
Answer: 4000taste buds. There is a round number people quote at parties. The real figure is a range, and it counts buds that are nowhere near your tongue.
Between 2,000 and 5,000. The number people quote is 10,000, which is roughly double the top of the real range. The more useful half of the fact is where they are: on the roof of your mouth, along the sides, at the back and into your throat, not just on the tongue.
- To taste the bitterness in a beer properly, roll it towards the back of your tongue.
Answer: False
False. Every taste is detectable everywhere on the tongue, which Virginia Collings established in 1974. The tongue map came from a 1901 paper about small differences in sensitivity, redrawn in 1942 and then misread for decades. It survives because it was on a diagram in a school textbook, and diagrams are hard to unlearn.
- Why does the flavour of a beer seem to arrive a moment after you swallow?
Answer: Breathing out pushes aroma from your mouth up the back of your throat into your nose
Smell reaches your nose by two routes, and the second one runs from inside your mouth up the back of your throat on the breath out. That is the delay you notice. The back of the tongue answer is the tongue map talking, and warming is real but far too slow to explain a one second gap.
- Fill the gap. Swallow, close your mouth, then ______ through your nose.
Answer: breathe out
Breathe out. That single movement carries the aroma from the beer still in your mouth up into your nose, and it is where most of what people call flavour actually lands. Breathing in is the wrong instinct here, and it is the common one, because sniffing means inhaling everywhere else in life.
- Someone tells you 80% of taste is smell. What is the accurate correction?
Answer: Smell does most of the work, but the percentage traces to one small 1977 study and means nothing
The direction is sound and the number is folklore. Charles Spence traced 75%, 80%, 90% and 95% all back to a single 1977 experiment on six trained panellists with two chemicals in water. Picking a different number is the tempting answer, because it feels like the correction is about accuracy. The problem is that nobody measured any of them.
- Which of these genuinely change how much of a beer you can detect?
Answer: How cold it is · Whether your nose is blocked · Whether it is your first mouthful or your second
The first three. Cold suppresses both the aroma coming off the beer and your perception of sweetness. A blocked nose removes the route that carries most of the flavour. And a first mouthful lands on a mouth with no reference point. Which side of the tongue changes nothing, because the tongue map is not real.
- A beer straight out of a very cold fridge shows you less of its flavour than the same beer five minutes later.
Answer: True
True. Cold cuts both the aroma released into the air above the beer and your own sensitivity to sweetness. Five minutes in the glass will often turn a quiet beer into an obvious one. What confuses people is that very cold beer is more refreshing, which is a real thing and a different thing.
- Which part of the glass are you assessing when you take a mouthful and hold it?
Answer: The beer itself
The body of the beer, which is the liquid itself. Worth saying out loud because the first two steps of the drill are spent on foam and glass, and it is easy to spend the whole assessment on things that are not the beer. The head is worth five seconds. The liquid is worth the rest.
- Sort these into what your tongue does and what your nose does.
Answer: Bitter goes in Your tongue · Sweet goes in Your tongue · Sour goes in Your tongue · Grapefruit goes in Your nose · Banana goes in Your nose · Coffee goes in Your nose
Your tongue does a very small job: sweet, sour, salty, bitter and savoury. Everything with a name attached to it, every fruit and every roasted thing, is your nose. Coffee is the one people place wrongly, because coffee is famously bitter. The bitterness is taste. The coffee is smell.
- Which mouthful should you make your judgement on?
Answer: The second, because the first lands with nothing to compare it against
The second. Sensory panels discard first samples for exactly this reason. The clean mouth argument is the tempting one, and it is not wrong about the mouth. It is wrong about the brain. A first mouthful has no reference point, and it usually arrives colder than the rest. The last mouthful is warm, flat and follows everything else you drank.