Two kinds of date, four formats, and the order in which beers give up. Age damages every beer, but a hazy IPA and an imperial stout are on completely different clocks.
P3.1.1 Finding the date, and reading it
Two kinds of date that mean different things, and the four ways breweries print them.
A beer can carry two completely different kinds of date, and they are not interchangeable. Packaged on is a fact: this beer went into this container on this day. Best before is a judgement: the brewery decided how long it wanted this beer sold for.
Nothing in United States law requires either one. Freshness dating on beer is voluntary, so what you find on the can is whatever that brewery chose to tell you. Some tell you everything, some tell you almost nothing.
Packaged on is the more useful of the two, because it gives you the number you actually want. That number is the age of the beer, and every judgement on the next screen is made from it.
Where the code hides
- Cans. On the bottom, or stamped around the rim of the lid. Turn the can over first, every time.
- Bottles. On the shoulder or the neck in small ink characters, or printed on the back label near the barcode. On brown glass it can be genuinely hard to see, so tilt it towards a light.
- Six packs and cases. On the end of the carton, usually larger and easier to read than the can. If the shop has a case open, look there first.
- Draught. Not printed anywhere you can see. That one is a question rather than a search, and the words are further down this screen.
The four formats you will meet
| What it looks like | What it is | How to read it |
|---|
| CANNED ON 06 03 26 | A packaged on date, month first | Subtract it from today. That gives you the age of the beer, which is the number every decision is made from. |
| BEST BY 09 01 26 | A best before date, month first | Work backwards. Subtract the window that brewery allows for that style, and you have roughly the packaging date. |
| 26154 | A Julian date. Year, then the day of the year | Day 154 of 2026 is 3 June. To read one quickly, divide the day number by 30 and you have the month, near enough. |
| Mindestens haltbar bis 03.06.26 | A German or Belgian best before date, day first | Day, month, year. That reads 3 June 2026, not 6 March. The German phrase just means best before. |
The last row is the one that catches Americans out. Most of the world writes the day first.
Worked example: Reading a can in the shopYou are holding a 16 ounce can of hazy IPA. The bottom of the can reads L26154 09:42. Today is 20 June 2026.
- Ignore the letter and the time. L marks the filling line and 09:42 is the minute the machine filled that can. Neither helps you.
- Split what is left. 26 is the year. 154 is the day of that year.
- Convert 154. Divide by 30 and you get about five, so you are somewhere in the fifth or sixth month. Counted properly, day 154 of 2026 is 3 June.
- Subtract. Today is 20 June, so the beer was canned 17 days ago.
Seventeen days for a hazy IPA is good. Thirty is the edge. Sixty and you are drinking something the brewery would not want its name on.
Turning a best before date into an age
A best before date is a deadline, and a deadline on its own tells you nothing about age. To get the age, subtract the window that brewery allows for that kind of beer.
| Family | Window usually allowed | So a best before date in September means |
|---|
| American IPA and pale ale | 90 days | It was packaged around June |
| German and Czech lager | 6 to 9 months | It was packaged between December and March |
| Belgian abbey and strong bottle conditioned ale | 2 to 3 years | It was packaged two or three years ago, which is fine for these |
| Imperial stout, barleywine, strong dark beer | 1 to 5 years, when dated at all | Very little. The date is doing almost no work on a beer like this |
These are the common windows, not rules. A brewery can pick any number it likes.
The four questions that get you a straight answerAll four are short, none of them accuses anybody of anything, and staff who know their stock enjoy being asked.
- In a shop: "Do you know when this came in?"
- In a shop, better: "Which of your IPAs is the freshest right now?"
- If the can is unreadable: "Is there a date on the case?"
- At a bar: "How long has that keg been on?"
The second one is the strongest, because it asks the shop to do the work and it gives them something to be proud of. A good bottle shop will walk you to the cooler. A shop that cannot answer has told you something too.
A code you cannot read is still informationSome beers carry only an internal lot code that means something to the brewery and nothing to you. That is a choice somebody made. Breweries that are proud of their freshness print a date you can read, in large characters, on the part of the can you are looking at.
When two cans sit side by side and one of them tells you when it was filled, that is a real reason to pick it.
Covered in Module P2, FaultsWhat old beer actually tastes like. Wet cardboard for oxidation, and almost nothing at all for a beer that has simply lost its aroma. The ten faults are taught once, in Module P2.
Sources: Brewers Association, Draught Beer Quality Manual, fourth edition 2019 · CraftBeer.com, Craft Beer Retailer Temperature Cheat Sheet, published by the Brewers Association
Check yourself
- A can says BEST BY 11 12 26. What have you been told?
Answer: A deadline the brewery chose, which you have to work backwards from to get the age
A best before date is a commercial judgement about how long the brewery wants the beer sold, so the age is hidden inside it. Reading it as a packaging date is the tempting mistake, and it makes a fresh beer look ancient and an old one look new. Beer does not become unsafe, which is the third answer and is wrong for a different reason.
- A can is stamped 26154. Which month was it filled in?
Answer: june
June. The first two digits are the year and 154 is the day of that year, which lands on 3 June. The quick version is to divide the day number by 30, which gives about five and puts you in the fifth or sixth month. That is close enough to decide whether to buy the can.
- United States law requires breweries to print a freshness date on beer.
Answer: False
False, and this is why the formats are such a mess. Freshness dating on beer is entirely voluntary here, so each brewery picks its own format, its own wording and its own hiding place. It also means that a brewery which prints a clear, large, readable date has chosen to, and that choice usually goes with the rest of how they treat the beer.
- Before you read on. When an American brewery puts a best before date on an ordinary IPA, how many days after packaging does it usually fall?
Answer: 90days. Think about how long a six pack sits in a shop before somebody buys it, and how long the brewery would want its name on that beer.
Ninety days is the common industry setting, and some breweries deliberately go much tighter. People usually guess higher, because a year feels like a normal shelf life for something in a supermarket. Beer is not that kind of product. Ninety days is a commercial compromise between freshness and how long a shop can be expected to hold stock.
- Pair each printed code with what it is telling you.
Answer: CANNED ON 06 03 26 with A fact: the day it went into the can · BEST BY 09 01 26 with A judgement: the last day the brewery wants it sold · 26154 with A day of the year, with the year in front · Mindestens haltbar bis 03.06.26 with A best before date written day first, as most of the world writes them
Two facts and two judgements, in two orders. The Julian code catches people because it looks like a batch number, and the German one catches people because 03.06 reads as March to an American eye. Getting the day and month the wrong way round moves a date by up to eleven months, which is the largest single error you can make on a shelf.
- Put the steps in order for working out how old a beer is from a best before date.
Answer: 1. Read the date, and check whether the day or the month comes first 2. Work out which family the beer belongs to 3. Subtract the window that family usually gets, to find roughly when it was packaged 4. Subtract that from today to get the age
Read, classify, subtract the window, then subtract again. The step people skip is the second one, and it carries all the meaning. A 90 day window for an IPA and a three year window for a Belgian abbey ale turn the same printed date into beers of completely different ages.
- Where should you look first for a date on a six pack of cans?
Answer: The end of the carton, which is usually printed larger than the can
The carton end, because it is printed for a warehouse to read at a distance and is far easier on the eyes than tiny ink on an aluminium base. Failing that, the bottom of the can or the rim of the lid. Nothing useful is printed on the tab, and cans have no back label, which is exactly why the code has to go somewhere awkward.
- You are choosing between two cans of the same IPA. Which of these are real reasons to pick one over the other?
Answer: One is canned nine days ago and the other twenty six days ago · One was in the cooler and the other on a warm shelf · One carton is dusty and pushed to the back of the shelf
Age, temperature and how long it has clearly been sitting there are the three things that damage beer on a shelf, and all three are visible before you pay. A dent is the tempting fourth. Unless the seam is damaged, a dented can is sealed and the beer inside is untouched, which is one of the reasons cans travel so well.
- A best before date printed as 03.06.26 on a German bottle means 6 March 2026.
Answer: False
False. It means 3 June 2026. Germany, Belgium, Britain and most of the world write the day first, and American labels write the month first. On an imported bottle, assume day first unless the number is above twelve and settles it for you. Reading it the American way can make a nine month old beer look three months old.
- You are at a bar and want to know how fresh the IPA on tap is. What do you say?
Answer: "How long has that keg been on?"
How long has it been on. It is a factual question about something the bar actually knows, and the answer is usually immediate. Asking whether a beer is fresh invites the answer yes, because nobody says otherwise. Asking for a keg date code asks for something the person pouring almost certainly cannot see.
P3.1.2 Which beers die fastest
The queue, from weeks to years, and why the beers people treat most casually are the ones with the least time.
Age damages every beer, but not at the same speed. Two things decide how long a beer has: what it has to lose, and what it has to hide behind.
What it has to lose is aroma. Hop aroma is the most fragile thing in beer, and it starts leaving on the day the beer is packaged. What it has to hide behind is strength, dark malt and sweetness, which cover up the flavours that age brings in.
Put those together and you get a queue. At the front, with the least time, sits the beer with the most aroma and the least cover.
| Beer | What goes first | Drink it within | How it reads when it is late |
|---|
| Hazy IPA | The fruit aroma, which is most of what you paid for | 30 days, cold the whole way | Dull and flat, with a faint cardboard note. Nothing arrives to replace the fruit |
| Any pale hoppy beer: IPA, pale ale, session IPA | Hop aroma first, then the bitterness | 90 days | Sweeter, softer, rounder, and smelling of very little |
| Non-alcoholic beer | Everything, quickly | Buy the newest date in the shop | Cardboard and raw grain, and both turn up early |
| Pale lager and Pilsner | The clean bready malt, then the delicate hop | 3 to 6 months | Cooked sweetcorn, cardboard, stale honey. It has nowhere to hide |
| Wheat beer | The banana and clove | 3 to 6 months | Bready and blank. The yeast character is the first thing out of the door |
| Amber, brown, porter, stout | Not much, and slowly | 6 to 12 months | A little duller each month, with the roast holding on longest |
| Imperial stout, barleywine, strong dark Belgian | The hop character, then nothing for years | 1 to 5 years, sometimes better later | Dried fruit, sherry and leather, which many people prefer |
Top of the table, weeks. Bottom of the table, years. The gap between the two ends is about a hundredfold.
The beers people baby are the wrong onesAsk somebody which beer in their fridge is the most delicate and they will point at the expensive imperial stout in the wax dipped bottle. That is the sturdiest thing in the house.
The four dollar can of hazy IPA next to it is the one on a clock. It is also the one that gets left in a hot car, stood on a windowsill, and drunk in August after being bought in May. The care and the fragility point in opposite directions.
What the research actually shows
Two findings are worth carrying around.
Temperature does more damage than time does. The trade rule, published by the Brewers Association, is called 3-30-300. Three days at 90F, which is 32C, costs a beer about as much flavour as thirty days at room temperature. Both cost it about as much as three hundred days in a fridge at 38F, which is 3C. It is a rule of thumb from industry rather than a laboratory result, and it is still the most useful sentence in this class.
The clock starts fast. In a 2019 study, commercially brewed dry hopped beer was given controlled amounts of oxygen. It was then stored either chilled at 3C, which is 37F, or warm at 30C, which is 86F. Storage temperature had the largest effect on how the beer smelled, and a tasting panel could pick out the oxygen differences after only two weeks. The warmer, more oxidised beers had lost tropical, citrus and hoppy character and picked up malty, dried fruit and cardboard notes.
Neither finding says a beer falls off a cliff on a particular day. They say the same thing in two ways. The damage is continuous, and cold slows it down enormously.
The cold chain
A cold chain means the beer was kept refrigerated from the brewery to the shelf, with no warm stretch in a lorry, a warehouse or a shop. Some breweries ship their hoppy beer this way and ask shops to keep it in the cooler.
You can usually see whether a shop is playing along. If the same beer is stacked both in the cooler and on a warm shelf by the door, buy the cold one. It is the same beer with a different history.
Once a hoppy beer is yours, keep it cold and drink it. Warming it up once on the way home is not a sin. Sitting at room temperature for six weeks is, and the 3-30-300 rule says roughly how much it costs you.
Two things people say that are wrongBest before is not a use by date. Beer does not become unsafe. Alcohol, hop compounds and the low acidity between them make beer a hostile place for anything that could hurt you, which is most of the reason people drank it for centuries. An out of date beer is disappointing, not dangerous.
Cans are not the cheap option. A can blocks all light, seals better than a crown cap, and chills faster. For hoppy beer it is the better package, and the best breweries in the country moved to cans for exactly that reason.
Worth rememberingHazy thirty, hoppy ninety, pale lager a season, big and dark for years.
Four numbers in the order you meet them. Thirty days for a hazy IPA, ninety for an ordinary IPA or pale ale, three to six months for a pale lager or a wheat beer, and years for anything strong and dark. Every other beer in the course sits somewhere between the second and third of those.
Three beers to test this on
- Sierra Nevada Hazy Little Thing, canned all year and stocked almost everywhere, with the date on the base of the can. Buy the newest one in the shop and, if you can find one, the oldest. Drinking those side by side teaches this class better than the class does.
- Bell's Two Hearted Ale, an IPA sold year round in cans and bottles and dated clearly. It is a single hop beer, so what age takes away from it is easy to name.
- Reissdorf Kolsch, imported from Cologne in bottles and 16 ounce cans, carrying a best before date rather than a packaging date. Good practice at working backwards, and a delicate pale beer that shows its age quickly.
Covered in Module 11, Non-alcoholic and low alcoholWhy non-alcoholic beer is at the front of the queue. Alcohol is a preservative. Take it out and the beer has less protection, which is why these cans need the newest date on the shelf.
Sources: Barnette and Shellhammer, Evaluating the Impact of Dissolved Oxygen and Aging on Dry-Hopped Aroma Stability in Beer, Journal of the American Society of Brewing Chemists, 2019 · Jaskula-Goiris and others, Influence of transport and storage conditions on beer quality and flavour stability, Journal of the Institute of Brewing, 2018 · CraftBeer.com, Craft Beer Retailer Temperature Cheat Sheet, source of the 3-30-300 rule · Saison and others, Contribution of staling compounds to the aged flavour of lager beer, Food Chemistry, 2009
Check yourself
- Sort each beer into how long it has before age becomes the main thing you notice.
Answer: Hazy IPA goes in Weeks · Non-alcoholic pale ale goes in Weeks · German Pils goes in Months · Hefeweizen goes in Months · Imperial stout goes in Years · English barleywine goes in Years
Aroma at the top, cover at the bottom. A hazy IPA is almost entirely fragile aroma, and a non-alcoholic beer has no alcohol protecting it. A Pils and a Hefeweizen have delicate character but a little more structure. The strong dark beers have so much malt, sweetness and alcohol that the changes of a year barely register, and are sometimes welcome.
- Why does a hoppy beer suffer from age more than a stout of the same strength?
Answer: Its aroma is the point of the beer, and aroma is the first thing to leave
What you paid for is the part that goes first. Hop aroma compounds are volatile and they fade from the day of packaging, so a beer built entirely on them has the most to lose. Hops actually preserve beer rather than destabilise it, which is the tempting wrong answer, and pasteurisation is a choice unrelated to style.
- Before you read on. Beer stored three days in a hot car at 90F loses about as much flavour as beer kept at ordinary room temperature for how many days?
Answer: 30days. Think about how much faster food goes off on a warm worktop than in a fridge, then apply the same instinct to a can.
Thirty days, under a trade rule of thumb called 3-30-300: three days at 90F, thirty days at room temperature and three hundred days in a fridge do about the same damage. Most people guess a week, because three days in a car does not feel like a month of anything. Heat is the fastest way to ruin beer that does not involve sunlight.
- Click the part of the colour scale where beers are hurt most by a warm month on a shelf.
Answer: Straw to gold, 2 to 4 SRM
The palest band. A pale beer has no dark malt, no heavy sweetness and usually little alcohol, so anything age brings in arrives with nothing on top of it. The same month in a black beer is largely hidden by roast and sugar. This is the same reason faults show up first in pale lager.
- A beer past its best before date can make you ill.
Answer: False
False. Beer does not become unsafe with age, it becomes less good. Alcohol, hop compounds and low acidity make it a hostile place for anything harmful, which is a large part of why people drank beer instead of water for centuries. What you get from an old beer is cardboard and disappointment, not danger.
- Which of these beers should you buy on the day you plan to drink it, rather than stocking up?
Answer: A hazy IPA · A non-alcoholic lager · A German Pils
The first three are all racing a clock, for slightly different reasons: aroma, missing alcohol, and having nothing to hide behind. The imperial stout is the one beer here you can genuinely forget about for a year, which is the opposite of how most people treat their fridges.
- Pair each beer with what age takes away from it first.
Answer: Hazy IPA with The tropical fruit aroma · Hefeweizen with The banana and clove from the yeast · Pilsner with The clean bready malt and the delicate hop · Imperial stout with The hop character, and then very little for years
Each style loses its most fragile part first, and that part is usually the reason people order it. The stout is the odd one out: it loses its hop character early too, and almost nobody notices, because the hops were never what the beer was about.
- Which single purchase would teach you the most about what age does to hoppy beer?
Answer: Two cans of Sierra Nevada Hazy Little Thing, the newest and the oldest the shop has
The same beer at two ages. Everything else is held still, so the only difference you can taste is time, and the comparison is unmistakable. A single fresh can gives you nothing to compare against, and a mixed six pack changes so many things at once that you learn about breweries rather than about age.
- How many days does a hazy IPA really have before it stops being the beer it was? Type the number.
Answer: 30
About thirty days, kept cold throughout. Ninety is the answer for an ordinary IPA or pale ale, and the two get confused constantly because both are called IPA. The hazy is the more fragile of the two, because more of what you paid for is aroma and less of it is bitterness.
- The same beer sold from the cooler and from a warm shelf is the same product.
Answer: False
False, and this is the most useful thing on the screen when you are actually standing in a shop. Two cans with identical dates can have had completely different lives, and warmth is the thing doing the damage. Where a shop keeps its hoppy beer tells you both how that beer is now and how seriously the shop takes its stock.