- Identify, Place, Cause, Pair, Judge, Try and Myth
- Nobody is expected to memorise this screen. There is one drink on it, and it is here because you will meet it on tap lists and because it is useful, not because it is a beer style. It is not a beer at all, and that is the first and most important thing on the card. What it is, the gap between the smell and the mouth.
- Confused with, Numbers, Will you like it, Order and Remember
- The comparison that teaches most is hop water next to a non-alcoholic IPA, at the same temperature, on the same evening. Both smell like the same beer. Everything you notice as different is what the malt was doing, which turns out to be body, colour, sweetness and the whole of the finish. All the smell, none of the beer.